UGC Creator & Creative Strategist

Built to work.
Not just to please.

UGC creator with a design and frontend background.

Most creators hand over a finished video and hope it works. I ask first: why should it?

Before I stood in front of the camera, I built brands myself — as a designer and frontend developer.

Selected Work

Selected Work

9:41

Kittl01 · SaaS ad · 31s · English

9:41

Lexware02 · SaaS ad · 27s · German

9:41

7Mind03 · SaaS ad · 30s · German

9:41

Balicurls04 · Consumer ad · 13s

Want this in your language?

Same craft, either language.

Every ad above was scripted, shot, edited and voiced by me. The Kittl spot runs in English, 7Mind and Lexware in German — same face, same standard, no second creator. Tell me which market you're launching in and I'll send you a scripted hook for your product before you commit to anything.

Get a hook for your product 15-minute call · I'll read your hook live

Process

Hook → Problem → Solution → CTA

Direct-response framework — built to drive watch time, saves, and conversions, not just views.

01

Hook

The first 3 seconds decide everything. At least 10 hook variants per product, tested against pain, curiosity & transformation.

02

Problem

Real friction from the audience's everyday life — no generic pain-point theater.

03

Solution

Product in action, cut beat-matched, with screen recordings & genuine reactions.

04

CTA

Clear, low-friction, optimized for conversion instead of just "link in bio".

Collaboration

How We Work Together

Three formats, one conversation first — we define scope and pricing together.

UGC Videos How-To Content Testimonials Product Showcase Photo Assets
Starter

Single Video

  • 1 UGC video, 15–45s, vertical 9:16
  • German or English — your call
  • Script following the AIDA/PAS framework
  • Self-shot & edited
  • 1 round of revisions
Get in Touch
Recommended

Pack

  • 3–5 videos, one hook set, multiple variants
  • A/B-ready hook variants per video
  • Consistent brand voice across all clips
  • Same shoot in German and English on request
  • 2 rounds of revisions
Get in Touch
Ongoing

Retainer

  • Monthly content volume, plannable
  • Performance review & hook iteration
  • Priority slot in the content calendar
  • Dedicated point of contact
Get in Touch
Sarah Kehm working on her laptop in a co-working space

About Me

From Lake Constance
to Location-Independent.

UGC Creator & Creative Strategist

I'm Sarah — designer, marketer, and frontend developer. I traded a conventional life on Lake Constance for working location-independent. No office, no fixed desk. Beach cafés, coastlines, working on the move.

The tools I create content for — Notion, Loom, ChatGPT, Arc, Zapier — promise location independence. I actually live it. When I say "I did my bookkeeping from the beach," that's not a script. That's my Tuesday.

With my background in design and marketing, I know how brands need to communicate. German is my mother tongue, English is my working language — so you can run the same campaign in both without hiring a second creator and losing the face your audience already knows.

Request Collaboration

The Studio

Natural Light.
Real Environment.

01 · Location

Outdoors, Not a Home Office

Golden hour, real ambient sound — my backdrop is always available, never rented.

02 · Light

Natural Light

No ring light needed. Daylight gives my videos a warmth no studio setup can replicate.

03 · Lifestyle

80% of My Day Outdoors

Out and about, working from the coast. It shows — in the look, the body language, the authenticity factor.

04 · Strategy

I Am the Target Audience

Notion, Loom, ChatGPT promise freedom and location independence. I actually live it — which makes the pitch land, in German and in English.

79%
Purchase Decisions
of consumers trust UGC more than traditional brand advertising
5×
Conversion
higher ROI from UGC videos compared to polished brand ads
DE/EN
Two Markets
Native German for your DACH launch, English for everywhere else — one creator, one recognisable face
Contact

Ready for UGC
that actually converts?

Tell me a bit about your brand —
I'll get back to you within 48 hours.

[email protected]